20 May 2026
UNFP 2026 Trophies: When storytelling wins over Data
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UNFP 2026 Trophies: When storytelling wins over Data

The best symbol of this trend is Ousmane Dembélé. Crowned best player in Ligue 1 for the second year in a row, the PSG winger has only played twenty league matches this season, including only nine starts. With 10 goals and 6 assists, his effectiveness remains real, but his reduced playing time inevitably fuels the […]

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LAFOURMI wins Roland-Garros with BNP Paribas
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LAFOURMI wins Roland-Garros with BNP Paribas

LAFOURMI continues to advance in the major sponsorship fields. The Boulogne-Billancourt agency has just won a major budget: the event activation of BNP Paribas for Roland-Garros, a partnership which is a textbook case in French sport. For the bank, involved in tennis for more than fifty years, the challenge is simple: maintain its status as […]

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PSG-Bayern, full frame | Sports Strategies
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PSG-Bayern, full frame | Sports Strategies

The match is described here and there as the match of the decade… PSG-Bayern, Tuesday evening, delighted and reassured football lovers. Frankly, the match was completely crazy, with a crazy pace from start to finish, actions in all directions, opportunities that followed one another and this impression that everything could change at any moment. But […]

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