Alltricks, the French leader in specialized cycling, running and outdoor distribution, is opening its first store in Paris at 20 rue des Acacias (17th arrondissement), 300 meters from the Arc de Triomphe. The brand announces this strategic establishment as a new stage in its omnichannel development, with the ambition of becoming the reference destination for enthusiasts. The 450 m² store on two levels targets demanding urban athletes.
The ground floor is dedicated to running, trail running, triathlon and electronics, with a fine selection of brands like Hoka, Nike, Garmin, Oakley and The North Face. The upper floor offers a premium offering in road, gravel, city and mountain bikes, with brands such as Cervélo, Trek, BMC and Maap. Alltricks confirms its specialist DNA with an integrated workshop run by two qualified technicians and a postural study room for precise positioning on the bike.
A team dedicated to community animation, made up of running and cycling experts, will organize social runs and rides from the store, open to all levels and in collaboration with Alltricks ambassadors and partner brands. This desire for local links is illustrated by partnerships with the Grande Course RATP and the Corrida de Noël in Issy-les-Moulineaux. This new point of sale complements the existing addresses in Île-de-France: Issy-les-Moulineaux (92) and Coignières (78).
Alltricks business context
The brand, which crossed 200 million euros in turnover in 2023 with 6 million items shipped to 61 countries, 350 employees, 850 brands and 185,000 references, recorded growth of 5.2% in 2024 to reach 240 million euros in business volume. Alltricks supplies a network of nine stores, to which two units will be added in 2025 in Rennes and Montpellier. “After Montpellier in February, the 11th Alltricks Paris store is not another opening. It is the symbol of our ultra-close acceleration to Parisian enthusiasts,” declares Matthieu Assié, Retail Director.
AJ
Alltricks in a few key figures
Founded in 2008 by Gary Anssens after a serious bicycle accident, Alltricks went from 200,000 euros in turnover in the first year to more than 240 million euros in business volume in 2024, an increase of 5.2% compared to 2023 (€228 million).
Acquired in majority by Decathlon in 2019, the historic pure player – French leader in the online sale of bicycles, parts and accessories – today operates a network of nine stores in France, after the openings of Rennes and Montpellier in 2025-2026.
The brand, which lists 850 brands and 185,000 products, shipped 6 million items to 61 countries in 2023, supported by 350 employees and 17,000 m² of warehouses in Châteaudun.
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