In an uncertain economic context, marked by geopolitical tensions and currency volatility, Rossignol is marking a return to growth. The group posted a turnover of 346 million euros, reaching 358 million at constant exchange rate, an increase of 4.3% on a comparable basis. . A performance which is based on a favorable winter season, particularly in Europe, with good snow cover and increasing tourist numbers.
Beyond the simple economic rebound, it is the structural transformation of the economic model that is being confirmed. Long focused on winter sports, Rossignol is accelerating its diversification. The clothing and footwear segment now represents 25% of overall sales – and even 35% in France – with a stated objective of 100 million euros within three years. . At the same time, the development of direct-to-consumer, through e-commerce and a network of more than 40 stores, strengthens control of distribution.
The strategic shift in trail running
Symbol of this mutation, trail running is establishing itself as a major axis. With nearly 5 million practitioners in France, this discipline offers a natural growth opportunity for a player historically anchored in the mountains. Rossignol capitalizes on its technical expertise from competition to invest in this rapidly expanding market.
After the successful launch of the Vezor and Venosk models in 2025, the brand continues its momentum with the Vercors, a shoe dedicated to long distance . This rise in power is based on a structured ecosystem, combining R&D in Italy, collaboration with an international team of athletes and presence in major competitions. Marine Quintard’s victory over the UTMB MCC in Chamonix illustrates this emerging credibility.
This multi-season strategy also extends to the hiking segment, with a new range of shoes and technical clothing. The objective is clear: capture the growth in summer attendance in the mountains and smooth out activity throughout the year.
Long-lasting performance
Beyond diversification, Rossignol also strengthens its fundamentals. EBITDAR increased by more than 50% year-on-year, reflecting a significant improvement in operational profitability. The performance DNA remains at the heart of the project, as evidenced by the 50 medals won by athletes equipped by the group’s brands during recent international competitions.
At the same time, the company is accelerating on the environmental side. All of its industrial sites now operate with 100% renewable electricity, while more than 20% of the consumption of its main production site is covered by solar energy. . Eco-design is also progressing, with a third of products labeled “Respect”.
Alain Jouve
PakarPBN
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