1 May 2026

Tag: Competitive Gaming

Lidl and UEFA focus on nutrition in amateur football
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Lidl and UEFA focus on nutrition in amateur football

The alliance between Lidl et UEFA takes a new step. Already a partner of the body since 2024, the distribution brand is strengthening its presence in the European football ecosystem with an unprecedented strategic partnership for the organization based in Nyon. Beyond a classic sponsorship system, the agreement now aims to structure a long-term collaboration […]

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Alltricks opens its first store in Paris
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Alltricks opens its first store in Paris

Alltricks, the French leader in specialized cycling, running and outdoor distribution, is opening its first store in Paris at 20 rue des Acacias (17th arrondissement), 300 meters from the Arc de Triomphe. The brand announces this strategic establishment as a new stage in its omnichannel development, with the ambition of becoming the reference destination for […]

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Sport, an 8,800 billion economy… under pressure
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Sport, an 8,800 billion economy… under pressure

This spectacular trajectory is based on several powerful dynamics: the rise of sports tourism, the financialization of franchises, the rise of women’s sport and the rapid growth of emerging markets. But behind this growth lies a structural paradox. Risks linked to physical inactivity and climate change could reduce the sector’s revenues by $1.6 trillion per […]

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BRITA accelerates in running
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BRITA accelerates in running

With “Alive as never before”, launched at the end of 2025, BRITA continues the committed transformation of its brand image. Leader in water filtration, present in nearly 70 countries, the family group boasts more than 50 years of expertise, more than 1,000 patents filed and an ultra-dominant position on the French market, with 80% market […]

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